SYP = seat of my pants. Sort of an inside joke when I started my business over 15 years ago when the web was still in its infancy and we (and most everybody else in this business) were learning as we went along. Of course, the web has matured since then and our approach to building sites is anything but slapdash. But to me the web is still as exciting as it was in the early days - technology keeps changing with new approaches to building and display of sites. Every new project requires a fresh look at the current state and future of web techology in order to build a site that is as fresh and up to date as possible. In some ways I am reinventing my business with each new project - you could say from the "seat of my pants".